Twenty years of brand strategy, then the build. I work out what your business is actually saying, then I make the thing that says it.
Your product is good. It is just sitting in a folder.
A PDF gets opened once. It gets downloaded at eleven at night by someone who is genuinely excited, it goes into a folder, and it is never opened again. Not because she is lazy and not because your content is bad, but because a document asks her to hold everything in her head and a tool does the holding for her.
So the product goes quiet, and the assumption is that the marketing failed. Usually the marketing was fine. The thing on the other side of the button was a document when it needed to be a tool.
Branded & Live is two separate pieces of work, priced separately, and you can stop after the first one. First we work out what your brand is actually saying and write it down properly. Then, if you want it, I rebuild your product into something people open and work in, deployed live on your own domain and your own hosting account, so it belongs to you rather than to me.
Two days. Your positioning, your voice written down as actual rules rather than adjectives, your one person named and described in her own words, and the messaging you can lift straight out for your bio and your headline. Two rounds of revisions.
Two days per tool, then £400 for each one after, up to three. Your product stops being a document and becomes something people open and work in, deployed live on your domain and your hosting account, with the logins staying yours.
Brand plus one tool is £1,800. Brand plus three is £2,600. Tools only, if your brand is already sorted, is £800 for the first. Phase two is quoted at the end of phase one, so you decide with the strategy in front of you.
Phase one is paid in full before I start, and phase two the same once it is quoted. Two weeks from the day I have your files. I take three of these a year, because I am one person and I would rather do three properly.
I have done this exact job five times on my own products. Every single thing I sell used to be a PDF, and all five are now tools you open and work in. Go and use one right now, free, before you decide whether to believe a word of this: starterkit.thedigitalwealthceo.com
Who it's not for
If your product is not selling in its current state, rebranding it will not fix that, and building it into a tool will not either. A quiet product is usually an audience problem or an offer problem, and I would rather tell you that now than take a thousand pounds and watch it stay quiet in nicer colours.
If you want someone to run your launch, write your sales page or manage your ads, that is not this. And if you need it next week, I cannot help.
The brand phase does not include naming, logo design, market research, multiple audience personas, brand architecture or a full guidelines document. If you need those, you need an agency, and I will say so.
Three questions and I can give you a real number: which product and roughly how big it is, whether you already have a domain and hosting, and when you want it live. If it is a fit I will tell you. If it is not, I will tell you that instead.
Message me BRANDED on Instagram →Twenty years in brand and marketing before this. Agency side and client side. Sky, BT, Ogilvy One.